A simulation-based product diffusion forecasting method using geometric Brownian motion and spline interpolation

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A simulation-based product diffusion forecasting method using geometric Brownian motion and spline interpolation

This study addresses the problem of stochasticity in forecasting diffusion of a new product with scarce historical data. Demand uncertainties are calibrated using a geometric Brownian motion (GBM) process. The spline interpolation (SI) method and curve fitting process have been utilized to obtain parameters of the constructed GBM-based differential equation over the product’s life cycle (PLC). ...

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Simulating Brownian motion ( BM ) and geometric Brownian

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1 Geometric Brownian motion

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ژورنال

عنوان ژورنال: Cogent Business & Management

سال: 2017

ISSN: 2331-1975

DOI: 10.1080/23311975.2017.1300992